Amazon Reverses Penalties on Sellers Raising Prices Due to Tariffs

Amazon appears to have eased up on suppressing the Buy Box for sellers who raised prices in response to steep U.S.-China tariffs.

Several top sellers, who previously lost the Buy Box after 20–25% price hikes, report the penalties have now been lifted—despite the higher prices remaining in place.

This shift comes shortly after CEO Andy Jassy said he understood sellers may need to raise prices, and just days after Fortune reported on the issue.

For Amazon sellers sourcing from China, this change could provide crucial pricing flexibility to stay profitable amid rising import costs.