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Jun 02, 2025 12:00AM

Amazon reveals detailed shopper demographics at ASIN level. Brand Analytics now shows age, income, education, gender, and marital status data to help sellers optimize listings for target audiences.

Isaac Gross | Link to post

Amazon Now Shares The Demographics Of Your Sales at ASIN Level!

Amazon now let's you see in Brand Analytics the demographics of your shoppers on an Asin Level!

You can see their Age, Income, Education, Gender and Marital Status!

This information is very important when it comes to creating and optimizing your listings to better understand the demographic the listings have to appeal to.

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