If you’re not stacking your Amazon product images in the right order, you’re leaving money on the table.

I see sellers obsess over keywords and PPC, but ignore the image stack-your most powerful conversion tool. Here’s the formula I use for every listing:

Start with a clean, clear main image. No distractions, just the product, filling the frame. This is your first impression-don’t blow it.

Next, a feature image. Show off what makes your product different. Zoom in on the details, textures, or unique features. If a customer can’t see what’s special, they’ll scroll right past.

Then, drop in an infographic. People don’t read-so show them. Use callouts, icons, and short text to hammer home the benefits. Make it visual, make it obvious.

Finally, a lifestyle image. Help buyers picture themselves using your product. Real people, real settings. If your customer can’t see themselves with your product, they’ll move on to someone else’s.

Bonus tips: Use every image slot Amazon gives you. Stick to real photos-AI-generated or over-edited images kill trust. Think mobile first-vertical images win on phones. And always test. Your best image today might not be your best image next month.

This is the playbook. Execute on it, and watch your conversions climb. Ignore it, and your competitors will thank you.