🚨 Prime Day is Officially July 8-11! 🚨

You're probably already way past the bulk of your planning, but at least we now know for sure. I'm kind of not excited about the four-day thing, but this is Amazon's world, and we are simply playing in it.

This year, Amazon is pushing digital products and security HARD. They will have music deals highlighted as well as a section dedicated to Wyze products for Buy With Prime.

As always, my advice is to be strategic and to view Prime Day not from a profit perspective but as a review and sales velocity driver. Prime Day is not about making money. It's about everything else in your business.

This is the time to crack 1,000 reviews or leverage the HALO effect of high sales to spill over into Q4. Another way you can view Prime Day is through brand awareness. Yes, your Prime Day numbers will look awful, but if you zoom out and realize that countless people know about your brand now, THAT is a huge win.