🚨🚨Amazon just announced something BIG: they’re opening up their ad tech to other retailers with the Amazon Retail Ad Service.

This means retailers can now use Amazon’s powerful ad platform to run ads on their own sites.

It’s the AWS playbook all over again: Take a tool that works incredibly well in-house, package it, and sell it as a service.

This could be a huge for retail ad tech:

--Data Advantage: Amazon brings decades of purchase data no one else has.

--More Control: Retailers can customize ad design, placement, and reporting.

--Disruption: Amazon is taking on Criteo, but with WAY more flexibility and proven results.

This might be Amazon’s next billion-dollar revenue stream.