Amazon has unlocked access to Amazon Insights for audience creation—free to use.

And coming June 2nd, they’re doing the same for Amazon Your Garage and Brand Store Insights.

This doesn’t mean full access to those features for reporting—just for building audiences. If you still want to pull insights or performance data from those sources, that’s still behind the paywall.

But here’s why this matters:

Let’s say you want to build a custom audience of Subscribe & Save customers who’ve ordered more than 3 times. Before, you couldn’t touch that data unless you paid.

Now? You can use those repeat buyers to build audiences—for free.

I’ve been using this to create lookalike audiences from my most loyal Subscribe & Save customers—people who’ve ordered at least 3 times.

These are high-LTV shoppers. If I can find more people like them, the chances they’ll also become repeat customers go way up.

If you are a CPG brand, definitely dig into this.

And if you want a walkthrough video where I show how to build this step-by-step in AMC—drop a comment and I’ll make it happen.