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Sep 27, 2024 12:00AM

Amazon now displays seller ratings alongside product reviews. This change, implemented in the US and Germany, allows customers to evaluate both product quality and seller performance. The impact on click-through rates and purchase decisions remains to be seen.

Shakhboz Uktamov | Link to post

Good product reviews are no longer enough ? 🤔

Amazon has started displaying seller ratings in the SERP – first in the US, now also in Germany (mobile only).

This means that customers now see both: product reviews and how well the seller is performing.

Will this influence the CTR and the purchase decision?

What do you think?

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