BIG UPDATE! You Can Now Target Only Amazon Business Accounts Through Amazon PPC!
This is a VERY big deal for the right accounts!
Since Amazon released the option to increase placement for Business Accounts, we have seen tremendous results with it!
Conversion rates on Business account are WAY better than any other placement. We see on average a 3x better return on the business placement!
With this new feature, you can create campaigns and target ONLY Business accounts.
It is now more important than ever to track the percent of sales that come from B2B on a product level and create campaigns accordingly.
Not all accounts have it. It's still in Beta and rolling out.