🚨Amazon Drops Nuke🚨

I typically don’t post on Sundays but I have to today.

Amazon just sent out an email that has both sellers and service providers shaking in their boots.

April 10, 2025 is when it all goes down.

This is when ALL third-party service providers must be registered on the Solution Provider Portal (SPP) to maintain access to Seller Central.

This is all related to how Amazon manages access, data security, and compliance. Basically, the black box of Amazon just got darker.

What’s changing?

➡️ SPP is the future. The days of logging into Seller Central with a user profile are over.

➡️ Increased data centralization. In other words, Amazon wants to become Big Brother.

➡️ More efficient API monitoring & compliance. In exchange, service providers will get access to more data than ever before.

So, If you’re a full service Amazon agency, you must migrate to SPP or risk getting locked out of data for your clients.

Think you’re safe if you’re a 3P seller? Think again.

This change means you need to make sure all your service providers are compliant. Do nothing and you will wake up to a nightmare on April 10.

You’ve been warned!