A new experience on Amazon with the Virtual Holiday Shop now live. There is a lot to explore on this Amazon shopping app experience that launched Nov 1. Encourage you to try it out and share your thoughts. See images and my thoughts below.

Some quick early thoughts on my experience:
Opps:
-- Wish List implementation: It would be great if from the Virtual Showroom you could either populate your own Wish List quickly AND/OR Have a PERSONALIZED Virtual Store with all your pre-selected Family and Friends with their Wish List Products so you could quickly shop for each of them. Bonus if you could select gift wrap and ship to each of their addresses too.

-- While the post from Amazon (in comments) says there is music, I did not experience any music (checked my volume and settings) which would of made more like a physical mall experience.

-- Could not yet find any Rufus support within the Virtual Shop which seems like an opportunity to mimic an physical in store employee answering questions about a product.

-- No Alexa support that I could find implemented yet.

-- Did not find any video features within the showrooms or Virtual Shop.

-- I did not see any way to know from looking on the virtual shelf which items were on sale/deal.

-- While navigation is supported by cues everywhere, I could see how some consumers might get stuck looking at the ceiling or a corner if not as tech savvy.

-- Will there be future features of Amazon Live, Social Media, Inspire, Whole Foods, or Build A Toy/Bear features?

-- In December will see a Countdown calendar feature to keep people coming back everyday for new deals, items, or experiences?

Good:
--New experience for Holiday Shopping on Amazon

--Navigation cues everywhere

--Sufficient amount of movement in the experience to keep it interesting, but not overwhelming

-- Significant amount of product categories and Featured Brands for potential product/brand discovery

--Uses an Amazon Inspire like PDP pop up preview when you touch an item on the shelf for either research or Add to Cart

-- Helpful pop up cues on viewing, next view, alerts when entering or leaving a category specific showroom, and more.

-- Some gamification with clicking on wrapped presents or ornaments to reveal what product is underneath.

-- Lots of showrooms to explore.

From Amazon:
The Virtual Holiday Shop spotlights selections of the top 100+ gifts, stocking stuffers, holiday decor, and premium products, including items from sought-after brands like Beats x Kim Kardashian, Kate Spade, Bumble and Bumble, and Coach. It features a diverse assortment of must-have items, including customer-loved products and on-trend picks across fashion, home, kitchen appliances, electronics, and beauty.