Amazon now lets you target just biz buyers. 🕹️

Amazon just rolled out a powerful new beta feature:

The ability to run Sponsored Product campaigns exclusively targeting Business Accounts.


Why does this matter?

👉 Early testers are seeing 3X higher returns from Business buyer placements compared to standard consumer traffic.
👉 Business buyers often order in bulk, convert faster, and are less price-sensitive.
👉 This exclusive targeting option is particularly beneficial for sellers in categories such as office supplies, industrial equipment, pet supplies, and bulk goods.


With this update, you can now:

▪️ Create campaigns that target ONLY Business customers
▪️ Optimize ad spend for high-volume, high-intent orders
▪️ Layer in B2B pricing, quantity discounts, or product bundles

🔍 Start tracking what % of your sales come from businesses at the ASIN level.

Products with strong B2B performance should get their own tailored campaigns ASAP.

This beta feature differs from the existing Amazon Business bid adjustment.

While the bid adjustment allows boosting bids across all Sponsored Products campaigns on Amazon Business placements…

The exclusive campaign targeting allows creating entirely separate campaigns with budgets and settings tailored specifically for the B2B audience.


📌 Note: This feature is still in beta and rolling out gradually—so not all accounts will see it yet.

But when you do, test it immediately.

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