And here it comes...

Headline LIVE customization based on customer intent and search—now live in Sponsored Brands.

Amazon just rolled out Optimize Your Headline, a new feature that allows you to let Amazon Ads dynamically enhance and generate headline variations that better match customer intent.

This is exactly what I’ve been saying:

2025 is the year of customization and AI on Amazon.

This is just the beginning. Expect this to expand across all ad types.

It’s no longer just about what you want to say—it’s about what the customer is looking for.

Let’s go.