Sponsored Ads may now populate in Rufus 🧠
"To help customers discover more products in Amazon’s generative AI-powered shopping assistant, referred to as Rufus, your ads may appear in Rufus-related placements. Rufus may generate accompanying text based on the context of the conversation. Your campaign reports won’t include Rufus metrics. For more information, contact your account representative." - Amazon Advertising API Documentation
For a quick rundown of Rufus and Cosmo, check out this post by Gabriel Cáceros ⬇️