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Sep 07, 2024 12:00AM

Amazon introduces Rufus, for product discovery. Sponsored ads may now appear in Rufus-related placements, with AI-generated contextual text. Campaign reports won't include Rufus metrics.

Destaney Wishon | Link to post

Sponsored Ads may now populate in Rufus 🧠

"To help customers discover more products in Amazon’s generative AI-powered shopping assistant, referred to as Rufus, your ads may appear in Rufus-related placements. Rufus may generate accompanying text based on the context of the conversation. Your campaign reports won’t include Rufus metrics. For more information, contact your account representative." - Amazon Advertising API Documentation

For a quick rundown of Rufus and Cosmo, check out this post by Gabriel Cáceros ⬇️

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