Amazon introduces 'Overall Pick' badge. Evaluating products on rating, price, and shipping speed. With better visibility on the search page, it can boost conversion rates. It's seen alongside 'Best Seller' but has potentially replaced the 'Amazon's Choice' badge. Thanks, Himanshu.
Himanshu Verma
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👉 New "Overall Pick" badge on Amazon
It's a type of Amazon's Choice badge, which explicitly mentions the 3 criteria it weighs: rating, price, and shipping speed ("highly rated, well-priced, and available to ship immediately").
This badge can appear on multiple products on the Search results page.
This means a product nailing these three areas can have this badge, get extra attention, and have a better likelihood of conversion.
It coexists with the Best Seller badge on SERPs but seems to have replaced the typical Amazon's Choice badge (not seeing it anywhere anymore).
