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Dec 08, 2024 12:00AM

Amazon introduces direct PDP-to-brand-store connection for Premium Beauty brands. Customers can now access brand stores through category displays and a single click from product pages. This streamlined pathway aims to increase brand visibility and sales through optimized store presence.

Shakhboz Uktamov | Link to post

New way to connect customers
to the Brandstore?

Amazon Premium Beauty brands have recently had a new way to lead customers directly from the PDP to their brand store.

👉 Amazon now automatically displays different categories of the brand, supplemented by a link: "Discover more from the store".

👉 One click, and customers land directly in the brand store.

That means there is now another way to
via the PDP.

[My tip to all brands 👇]

''The topic of brand stores is becoming increasingly important. Take advantage of this opportunity and optimize your brand store! A well-designed brand store not only brings more visibility, but also more sales."

↳ What do you think about this topic?
↳ Is the brand store relevant for you?
↳ Are you already making sales through your brand store?

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