New Audience Bidding Controls for Sponsored Products & Sponsored Brands

Amazon is rolling out a powerful new feature for advertisers: custom bidding controls for defined audience segments.

🔹 What’s new?

Advertisers can now create and engage with audience lists based on:
👉Shoppers who haven’t purchased before
👉Viewers exposed to awareness campaigns
👉Other custom segments defined through Amazon Marketing Cloud (AMC)

🔹 Why does it matter?

This new feature allows you to set custom bids for each audience, driving higher discovery and conversions. You can now:
👉Re-engage shoppers at different stages of the marketing funnel
👉Increase bids to capture more relevant traffic for selected audiences

This is a game-changer for targeting and efficiency in Amazon campaigns.