Amazon just made buying smarter with AI Shopping Guides.

I don't think I'm the only one who hates spending hours searching for a product.

We’ve all been there, whether it’s finding the right TV, water bottle, or face moisturizer.

Well, to put an end to that, Rufus has a new bestie called AI Shopping Guides that will help customers find the product that best suits their needs faster.

Here’s how it works:

🔍 AI-Powered Research: These guides use generative AI to gather and present the most relevant product features, customer insights, and recommendations across over 100 categories.

📚 Faster, Smarter Shopping: You can reduce the time spent researching and jump straight into browsing products that match your preferences.

💡 Seamless Experience: You’ll find educational content, refined product picks, and real-time answers from Rufus, all within the app.

These guides are rolling out across the U.S., and they’re just the start. So we can expect much more to come soon.

What do you think? Are AI Shopping Guides good enough for the future of e-commerce?