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Jun 23, 2025 12:00AM

Amazon extends Best Deals duration to 14 days. Sellers can now select custom deal lengths and target specific audiences, despite increased fees.

Isaac Gross | Link to post

AMAZON MAKES A GREAT UPDATE TO BEST DEALS!

Amazon made a really great update to Best Deals!

You can now create Best deals that run up to 14 Days!

You can choose the duration you want to run them from 1 to 14 days.

That is in addition to the new "Audience" feature they have released recently.

Yes, deal fees have increased, but it's clear Amazon is investing in better tools and flexibility for sellers.

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