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Feb 03, 2025 12:00AM

Amazon expands Sponsored TV ad targeting with new audience options. The update adds Interest, Lifestyle, and In-Market Categories, matching capabilities found in Sponsored Display campaigns.

Snehil Shreya | Link to post

📢 Big news for advertisers! Amazon has taken Sponsored TV (STV) ads to the next level by expanding targeting options and improving analytics.

✅ You can now reach Interest & Lifestyle audiences, bringing more precision to your campaigns.
✅ These new options include In-Market Categories and Lifestyle Audiences, similar to the targeting available in Sponsored Display (SD) campaigns.
This enhancement offers more ways to connect with the right audience and maximize ad performance. Are you using STV ads for your campaigns?

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