AMC Audience Bid Adjustments for Sponsored Brands!

After rolling out AMC Audience Bid Adjustments for Sponsored Products, Amazon has now enabled this feature for Sponsored Brands as well. From what we’re seeing, Sponsored Display could very well be next!

This update opens the door to a world of opportunities. With AMC Audiences, we can be laser-focused on high-value customers, tailoring bids based on where they are in their journey and customizing messaging to suit their needs.

This level of targeting has the potential to transform strategies.

We’re currently experimenting with these audiences to see how we can best leverage them. As soon as we have a defined strategy, I’ll share our approach and results with you all.

Have you started experimenting with AMC Audiences? If so, I’d love to hear about your results and any strategies you’re testing!