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Sep 19, 2024 12:00AM

Amazon enhances bid optimization with weekly performance estimates. The new feature displays impressions generated by different bid amounts, aiding in more effective campaign optimizations, particularly for awareness-focused efforts.

Prem Gupta | Link to post

➡️Amazon suggested bids now display weekly performance estimates across various bid amounts, showing which bids have generated specific impressions weekly.

➡️This feature will assist in more effective optimizations, especially for awareness campaigns.

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