Rewarded Ads on Amazon DSP

Amazon's Rewarded Ads allow advertisers to offer incentives directly in their display ads, driving engagement and conversions.

🔹 What Are Rewarded Ads?
Rewarded ads enable self-service advertisers to attach incentives to their display ads. Ad creatives and reward landing pages are auto-generated based on your configuration, ensuring seamless setup.

🔹 How to Set It Up:
1️⃣ Attach creatives to new or existing line items.
2️⃣ Select Products on Amazon under the click-through section.
3️⃣ Choose up to 20 product ASINs (best sellers are a great choice). Ensure they’re in stock and winning the buy box.
4️⃣ Configure the reward:
Buy 1, get $Y
Spend $X, get $Y
5️⃣ Auto-generated reward landing pages feature products, instructions, and terms for a smooth customer experience.

🔹 Keep in Mind:
Ensure ASINs remain in stock; out-of-stock items are automatically removed.
The reward cost is separate from your media budget (capped at 15% of the total media budget per order).

🔹 Pro Tips:
✅ Use your Brand Store header for consistent branding.
✅ Build remarketing audiences in Audience Builder to reengage shoppers who visit your landing page.
✅ Monitor ASINs regularly to avoid campaign pauses due to stock issues.

🔹Budget Requirements:
Minimum media budget: $667 per order.
Rewards cost appears as a separate charge in DSP invoices.

Currently available in the US only, this feature can revolutionize how you engage customers on Amazon.