🆕 Amazon DSP Introduces Contextual Keyword Targeting

Amazon has expanded its targeting capabilities by rolling out Contextual Keyword Targeting for advertisers using Amazon DSP.

This new feature allows advertisers to target ads based on specific keywords rather than relying solely on predefined product categories or ASINs.

Amazon DSP places ads on Amazon properties and third-party sites, ensuring ads appear on pages containing or closely related to targeted keywords

It’s designed to help advertisers reach relevant audiences in content-rich environments, both on Amazon and third-party sites, without relying on user identifiers (Category or ASIN).

👉 Note: This feature is available in the US, UK, CA, and AU.