👀 AMAZON SEARCH BAR SUGGESTIONS are CHANGING

Amazon's research paper, "Evaluating Auto-Complete Ranking for Diversity and Relevance," explores how to enhance the suggestions that appear as customers type in the search bar.

Amazon used to show suggestions based mostly on:

▪️ What’s been searched a lot in the past
▪️ What similar shoppers have looked for

But that approach has limits:

▪️ It doesn’t help newer or less popular (but still great) products show up.
▪️ It tends to show the same stuff over and over.

So Amazon tested a new system powered by Large Language Models (LLMs) — the same kind of technology behind tools like ChatGPT — to suggest more diverse and relevant options in the search box. Their tests showed that when Amazon used LLMs to make suggestions:

▪️ Shoppers found what they wanted faster
▪️ More products were discovered
▪️ Sales actually went up

✅ What This Means for Amazon Sellers

If you’re selling on Amazon, this shift in how auto-complete works is a big deal. The search box is like the front door of your store. If your product doesn't show up there, it’s hard for people to even find it.


Here are 3 of the 5 ways to make sure your product shows up in more of these LLM-generated suggestions:

1. Use Specific, Keyword-Rich Product Titles

LLMs look for descriptive phrases, not just vague titles.

🔹 Bad: "Cool Water Bottle"
🔹 Good: "32oz Insulated Stainless Steel Water Bottle with Straw – Leakproof, BPA-Free"

The second version is easier for AI to match to multiple customer searches like:
▪️ “insulated bottle”
▪️ “bpa-free straw bottle”
▪️ “water bottle for gym”

2. Add Keyword Variety in Your Bullet Points and Description

Auto-complete now favors listings that cover multiple relevant terms — not just the obvious ones.

🔹 If you’re selling turmeric supplements, include:

▪️ “joint support”
▪️ “anti-inflammatory”
▪️ “curcumin with black pepper”

The more related keywords, the better the chances your product will pop up for diverse search paths.

3. Think Like Your Customer — and Use Their Language

LLMs understand how people talk, not just how marketers talk. Use real-world terms in your listings.

🔹 Instead of saying: “portable sound system,”
🔹 Say: “Bluetooth party speaker you can take anywhere”

It aligns better with common phrases like:

▪️ “party speaker”
▪️ “portable bluetooth speaker”


For the other 2 ways to make sure your product shows up in more of these LLM-generated suggestions and an example of how it all plays out, subscribe to my newsletter at BillionDollarSellers.com.

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