cancel
  • Feed
  • GB Media
  • Resources
  • LinkedIn
  • X
  • AmzDesignKit
  • YouTube

Jun 16, 2025 12:00AM

Amazon changes search suggestions using AI. The platform now uses LLMs instead of past search data to show more diverse product options. Sellers need specific titles, varied keywords, and natural language to appear in suggestions.

Kevin King | Link to post

đź‘€ AMAZON SEARCH BAR SUGGESTIONS are CHANGING

Amazon's research paper, "Evaluating Auto-Complete Ranking for Diversity and Relevance," explores how to enhance the suggestions that appear as customers type in the search bar.

Amazon used to show suggestions based mostly on:

▪️ What’s been searched a lot in the past
▪️ What similar shoppers have looked for

But that approach has limits:

▪️ It doesn’t help newer or less popular (but still great) products show up.
▪️ It tends to show the same stuff over and over.

So Amazon tested a new system powered by Large Language Models (LLMs) — the same kind of technology behind tools like ChatGPT — to suggest more diverse and relevant options in the search box. Their tests showed that when Amazon used LLMs to make suggestions:

▪️ Shoppers found what they wanted faster
▪️ More products were discovered
▪️ Sales actually went up

âś… What This Means for Amazon Sellers

If you’re selling on Amazon, this shift in how auto-complete works is a big deal. The search box is like the front door of your store. If your product doesn't show up there, it’s hard for people to even find it.


Here are 3 of the 5 ways to make sure your product shows up in more of these LLM-generated suggestions:

1. Use Specific, Keyword-Rich Product Titles

LLMs look for descriptive phrases, not just vague titles.

🔹 Bad: "Cool Water Bottle"
🔹 Good: "32oz Insulated Stainless Steel Water Bottle with Straw – Leakproof, BPA-Free"

The second version is easier for AI to match to multiple customer searches like:
▪️ “insulated bottle”
▪️ “bpa-free straw bottle”
▪️ “water bottle for gym”

2. Add Keyword Variety in Your Bullet Points and Description

Auto-complete now favors listings that cover multiple relevant terms — not just the obvious ones.

🔹 If you’re selling turmeric supplements, include:

▪️ “joint support”
▪️ “anti-inflammatory”
▪️ “curcumin with black pepper”

The more related keywords, the better the chances your product will pop up for diverse search paths.

3. Think Like Your Customer — and Use Their Language

LLMs understand how people talk, not just how marketers talk. Use real-world terms in your listings.

🔹 Instead of saying: “portable sound system,”
🔹 Say: “Bluetooth party speaker you can take anywhere”

It aligns better with common phrases like:

▪️ “party speaker”
▪️ “portable bluetooth speaker”


For the other 2 ways to make sure your product shows up in more of these LLM-generated suggestions and an example of how it all plays out, subscribe to my newsletter at BillionDollarSellers.com.

♻️ Be the first to share this major update on your own timeline and include your thoughts!

Content Image
0 0