Here’s the top-5 mistakes most brands are making on their Amazon brand stores

Brands should generate at least 10% of their overall revenue through their brand store

We always see higher averages for units per order and average order value on the store as compared to the rest of Amazon

Because it’s much easier to cross sell on your store than on a PDP

But lots of brands make at least 1 of these 5 mistakes when creating their store:

1. They fail to feature their best selling products prominently

2. Brands don’t curate the shopping experience with a merchandising strategy

3. They solely list/feature the product categories or products

(It’s not a catalog!)

4. Brands have too many subpages or don't structure the menu with the actual shopping experience or journey and advertising in mind

(Check your store insights data and sales by page: I'm never wrong on this)

5. They don’t educate the consumer about the USPs, assuming there’s at least one

Plus, so much more, including lack of consistent in branding

At the end of the day, your data tells you what consumers are most likely to buy.

Reduce the friction in getting them to those products.

Below are some example homepages from stores the Nectar team has done

If you’re an established brand struggling with your brand store, reach out us. We can help!