Couple new visuals/features on the Amazon mobile app in US:

There is now a circle with the Amazon Smile logo in the middle bottom of the screen. When you click on this you get a pop up menu of 7 choices to navigate to including Haul, Luxury, and Groceries.

Assuming this will be tested with different options and possibly even a paid Brand Store Page link in the future.

Also, Meet the new Alexa prominently featured and a whole page dedicated to that announcement. Alexa was ready yesterday for questions on Alexa+ with a “I am thrilled you asked” line plus details on how the experience will be improved.

Some of the images below. Anyone else seeing these?