Amazon and Beyond šŖš
āAmazon and Beyondā isnāt just a clever name for a new tweak in the ad console, itās a signal.
A signal of where Amazon Advertising is headed: off-platform, full-funnel, and everywhere your customer scrolls.
Weāre already seeing Sponsored Ads extend to iHerb, SayWeee, Oriental Trading, and yes, ads are also serving on Pinterest, BuzzFeed, Mashable, and more.
(Cue the pessimists in the comments who love to hate on off-Amazon placements š¢)
But hereās the truth:
Itās only getting bigger.
Amazon Advertising isnāt trying to limit its reach to Amazon.com.
Theyāre building an ecosystem that follows shoppers beyond the marketplace.
Between PPC and DSP, the advancements being made are unlocking an entire new level of reach.
The brands who ignore this are going to be left behind.
Iāve said it before, and Iāll say it again:
The brands that win on Amazon are the ones creating their own demand.
Not the ones that are hoping to win the "comparison war" on a crowded digital shelf.
Theyāre showing up early. Staying top-of-mind. And owning the full funnel.