Amazon and Beyond 🪐🚀

“Amazon and Beyond” isn’t just a clever name for a new tweak in the ad console, it’s a signal.

A signal of where Amazon Advertising is headed: off-platform, full-funnel, and everywhere your customer scrolls.

We’re already seeing Sponsored Ads extend to iHerb, SayWeee, Oriental Trading, and yes, ads are also serving on Pinterest, BuzzFeed, Mashable, and more.

(Cue the pessimists in the comments who love to hate on off-Amazon placements 📢)

But here’s the truth:
It’s only getting bigger.

Amazon Advertising isn’t trying to limit its reach to Amazon.com.
They’re building an ecosystem that follows shoppers beyond the marketplace.

Between PPC and DSP, the advancements being made are unlocking an entire new level of reach.
The brands who ignore this are going to be left behind.

I’ve said it before, and I’ll say it again:

The brands that win on Amazon are the ones creating their own demand.
Not the ones that are hoping to win the "comparison war" on a crowded digital shelf.

They’re showing up early. Staying top-of-mind. And owning the full funnel.