Something new just dropped inside Amazon Ads!

Advertise only to business customers..

When you’re setting up Sponsored Products campaigns, there’s now a new option under ad groups called “Sites.” You can now choose between:

👉 Amazon and beyond – your ads show up across Amazon retail, Amazon Business, and even off-Amazon placements (like before).
👉 Amazon Business – a new, focused option where your ads only appear on Amazon Business to reach B2B shoppers directly.

This gives brands a strategic way to target business buyers with different budgets, and product sets. Great move for anyone thinking about growing their B2B presence on Amazon.

Anyone already testing it?