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Sep 25, 2024 12:00AM

Amazon Ads impact sales beyond their platform. Stackline data shows Amazon advertising influences purchases on other retail channels. A grocery brand's $10M campaign led to $63M in additional sales from other retailers, while a beverage brand saw 47.6% of Amazon DSP Ad viewers buy from Amazon, Walmart, and Target within 28 days.

Joshua Rawe | Link to post

DYK: Amazon Ads boost sales on OTHER retail channels? 📈

Exceptional data from Stackline proves it. Take a look👇

2 Major Discoveries

1️⃣ Grocery brand case study -> $10M spent on a Thursday Night Football campaign saw an additional $63M sales from other retailers! 🤯

2️⃣ Beverage brand case study -> 47.6% of users who saw an Amazon DSP Ad bought from Amazon, Walmart, and Target in 28 days. (see graph)

👉 21% bought from Amazon
👉 13% bought from Walmart
👉 13% bought from Target

✅ Your Amazon ads have a bigger impact than you may think

The Big Question: How might this change your approach to Amazon advertising? 🤔

Thoughts?👇

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