Amazon’s Ads Console is shifting to a multi-country view—and the old single-country setup is on its way out.

The good?
You can now see all your campaigns across different countries in one spot. No more flipping back and forth. There are also some new metrics, and overall the UI looks cleaner and more modern.

The not-so-great?

The rows are chunkier now, so I see fewer campaigns at once.
Currency’s a bit confusing. If I’m looking at Canada, why are the numbers still in USD? Would be way more helpful to see things in the actual currency for that country.
You really have to be careful with filters—easy to tweak a campaign thinking it’s US when it’s actually Canada. One wrong move and… yeah.

What I do love is the new beta search. Super useful. It feels like the first step toward a more AI-powered console. I’ve been using it with Apple’s dictation and honestly, it’s kind of fun—hands-free, fast, and efficient. You can search for campaigns or conditions just by talking.

Feels like this could evolve into something even smarter—maybe auto-generating graphs or insights based on whatever you ask.

Anyway, just wanted to share what I’ve noticed. Anyone else playing around with the new console yet? What do you think?