Just noticed something interesting when setting up Deals (Lightning Deals & Best Deals) —there’s a new “Audience Segment” section showing up!

Right now, it’s only showing “All Customers,” but it made me wonder… could this be the start of Amazon letting us target deal promos by audience segments? Specially AMC audience?.

If that’s where this is heading, I’m very excited.

Also, Amazon’s finally rolling out bulk deal creation. No more setting up deals one by one (if you’ve done that before, you know the pain). This bulk setup feature is a huge time-saver.

One more thing—if you’re not seeing deal costs anymore, it’s because as of June 2, Amazon shifted to the new pricing model. They’re percentage-based now, which explains the missing numbers.

What do you think Amazon's next move is for this Audience segment?