MASSIVE New Update to Amazon Business Reports!

Amazon just rolled out some powerful new metrics in the Deep Dive section of Seller Central’s Business Report.

It’s really great for ASIN-level insights.

First, you now get a clear snapshot of your PPC performance by Child ASIN.

You can now benchmark your ASIN against top performers!

Choose key metrics and see how your product stacks up against:
The Top 10 ASINs
The Top 25th Percentile
Other percentile groups

This is great for identifying strengths, weaknesses, and strategic opportunities at the ASIN level.

In the picture below you can see how our Asin outperforms the average CVR (Unit Session Percentage) of the top 10 Asins.

To find it:
🔴Go to Business Reports
🔴Click Detail Page Sales and Traffic by Child Item
🔴Then click into any Child ASIN

Heads up: This feature is still rolling out, so not all accounts have access yet.