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Jan 06, 2025 12:00AM

Amazon adds bid adjustment controls for Sponsored Brand campaigns. Advertisers can now modify bids for various placements beyond top-of-search, including Product Collection, Store Spotlight, and Sponsored Brand Video settings.

Adam Mellott | Link to post

Looks like we have a bit more placement control across Sponsored Brand campaigns!

I'm now seeing the option to increase or decrease bids for placements other than top-of-search via SB. Note that SB Campaign Bid Adjustments is showing via SB Product Collection, Store Spotlight, and SBV settings.

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