🚨 Amazon Accelerate Day 2 Recap 📢

I'll be honest. Day 2 was a bit of a nothingburger. I'm actually surprised that there hasn't been any booing yet...

📦 Buy with Prime is the star of the show!

There were a couple of HUGE announcements for this program that sellers are rejoicing about. First, customers will start seeing the Buy with Prime logo directly on TikTok ads. This is a massive investment by Amazon and will result in bringing millions of NEW Gen Z customers to the Amazon app. This also tells me that their leadership does not expect the app to be banned. Instead, it will be sold to a USA entity. Maybe Amazon will buy it?

The other Buy with Prime news was the integration with PayPal. Now, Prime customers will be able to use PayPal to make purchases on participating DTC websites. Pretty cool. I use and love PayPal. Does that make me a boomer?

🚢 Amazon wants more control:

It never ends. Honestly, this should not come as a surprise to anyone. They are rolling out a new Supply Chain by Amazon program to entice sellers to hand over their logistics operations. In a nutshell, Amazon would handle ALL your logistics operations starting at your factory door.

Amazon wants more and more centralized control of your business, data, and factory information. Resist the urge. This announcement was frightening. What's next? Handing over all my medical records?

🤖 The drones are coming!

Amazon has already been testing their drones in Texas but they officially announced that they are planning to roll out drone delivery in Arizona. Some Prime customers will see delivery times as short as 13 minutes! What's interesting about this is that Walmart beat Amazon to mass drone delivery. here in Dallas, it's not uncommon to see a neighbor get a drone delivery. Get ready for cluttered skies folks!

🏢 AWD Expansion:

Amazon announced that AWD will now allow oversize and expiration-dated products. They're also investing heavily in warehouse expansion. AWD is a cash cow for them so expect them to almost "force" this program on 3P sellers soon through irresistible carrots.

Speaking of carrots, to entice you to use their new turnkey supply chain service, Amazon is offering a 25% discount on AWD storage fees and a 15% reduction in AWD transportation costs. Do you see what's happening now?

💵 Launch of Veeqo profit analyzer:

Oh, you thought Amazon was done asking you for your data? You're funny. The launch of a profit analyzer inside Seller Central has big implications. Don't give them your COGS data!

😍 Best Moment: When Martha Stewart called out Amazon for their outrageous FBA fees. Maybe Amazon will start listening now? I doubt she will be invited back next year!

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