Why I feel AI optimization tools is not useful
While auditing an account recently, I noticed something surprising, an AI tool was optimizing over 10,000+ bids every single day.

Yes I know optimization is important. But daily bid changes at that scale?

That’s not strategy. That’s chaos.

You have to understand the thing that, before jumping into data and optimization, it is important to understand the psychology and insights of that account and its audience.

Every brand works differently. That’s why as a strategist, you need to go beyond the numbers.

You have to understand the product line first, what drives conversions (or what’s blocking them), and which factors are influencing ACOS, only then you can make smart, logical decisions that actually works in your favour.
What’s your experience been with AI optimization tools so far?