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Apr 07, 2025 12:00AM

Advertising costs rise amid market uncertainty. Sellers must adapt strategies and target business customers through Amazon's expanding B2B features and placement options.

Prem Gupta | Link to post

With all the tariffs and chaos going on, advertising is becoming less profitable. If you are sticking to your same old strategies, they might not work now. You need to reach new audience segments.

One of those segments might be Business customers. If you don't have discount setups or campaign business placement setups, start testing them, as Amazon is continuously launching new features related to Business audiences and sellers.

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