After auditing multiple brands this quarter, we noticed a recurring pattern of mistakes that are hurting ad performance.

The surprising part? Both big and small brands are making them!
Here are some key issues we found:

1. Poor Campaign Structure - No clear naming conventions, multiple products in a single campaign, and excessive ad groups making optimization difficult.
Fix: Use a structured approach with clear naming and one product per campaign.

2. Too Many Keywords in One Campaign - Some campaigns had 50+ keywords, leading to uneven budget distribution.
Fix: Stick to 20-25 keywords per ad group for better performance.

3. Relying Only on Sponsored Product Ads - Many brands ignore Sponsored Brand, Video & Display Ads missing out on better placements and brand awareness.
Fix: Diversify your strategy - Test SB Video, Sponsored Display, and Display Video campaigns.

4. Ineffective Negative Keyword Strategy - Either no negatives or blocking relevant keywords, leading to wasted spend.
Fix: Regularly audit negatives & ensure only irrelevant terms are excluded.

5. Ignoring TOS Placements - 70% of sales on Amazon happen at the top of search, yet many brands aren’t showing up there.
Fix: Optimize Placement bidding for top placements & leverage Sponsored Brand Video ads.

6. No Defensive Strategy - Brands are letting competitors bid on their own keywords and their losing potential customers.
Fix: Run branded keyword & Defensive campaigns to protect your brand.

Results & Impact

After implementing these optimizations, we have seen remarkable growth across multiple accounts, with sales increasing by more than 80%-100% and even 150% in some cases. These improvements came from addressing small but crucial details that many brands overlook.

🔍 Want a free audit? Link is in the comment. Kindly fill the form.