🚨 A+ Premium Content: Game-Changer or Dud?
I recently had an interesting conversation with Joshua Rawe ⚡ who claimed A+ Premium hadn't delivered significant results for one of his clients compared to traditional A+.
𝗕𝘂𝘁 𝗵𝗲𝗿𝗲'𝘀 𝗺𝘆 𝘁𝗮𝗸𝗲:
🚀 We've seen up to 600% sales lifts when upgrading from basic to premium A+ content on Amazon!
If you have outdated content you should see results when you refresh your content.
If you have updated content you likely won't see huge lifts but the focus should be around testing for incremental gains over time.
𝗞𝗲𝘆 𝗳𝗮𝗰𝘁𝗼𝗿𝘀 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿:
• Quality of existing content
• Design aesthetic that stops the scroll
• Increased dwell time through engaging elements
𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗔+ 𝗼𝗳𝗳𝗲𝗿𝘀:
✅ Video integration
✅ Hotspots
✅ Mobile-optimized content
✅ Carousels
The secret? Creating content that captivates shoppers for those crucial extra seconds.
If you're not seeing results, it might be time to reassess your approach.
Have you experimented with A+ Premium? What has your experience been? Let's discuss!