July 14, 2021
Amazon Global Crash and CPC Up
- #WeDoAmazonAds
- Collaborating with comedian Joe Wilkinson. I've been keeping an eye on Serious Pig for a while. It's always advisable to keep an ear to the ground. What are others doing. What is working. Can we do something similar. [Video].
- See what brands win paid and organic search on Amazon. Pick any category, then filter down to see top performers. Momentum Commerce's Amazon Brand Index is so good. We've been using brand analytics to understand trends for our clients, but this does a lot of heavy lifting. I'll get the ads team to write up more on this in the monthly email.
- UK consumables CPC's are up 18.5%. Following recent data that showed a 46% increase since January, we thought we'd dig a little deeper. Here's why we think it's gone up and what you can do as a consumables seller. [Link].
- Building awareness off Amazon leads to an organic rank boost. Martin, a jolly good ex-Amazon chap, shared some tips on how you can do that. You'll see me disagreeing with some bits. Everyone loves a devils advocate. Right? [Link].
- Learn from America's fastest-growing hummus brand. [Apple, Website].
- Amazon crashed globally. All sites down. Not able to visit detail pages. We're checking to see how this impacts the advertising, because you may have still been charged for clicks. [Tweet],
- Amazon private brands are also top advertisers. [Link]. They're so sneaky with this. They don't shout about launches, they just happen. Now it appears that they're pushing ads hard as well. So across all categories, you're competing with Amazon on Amazon ads, where the money from ads goes to Amazon. Solution: have a soul. Amazon brands notoriously struggle with this [Kyle and George discuss soul in old podcast].
- We've added 270 new creative ideas in July so far. [Link]. Reminder, here is a list of all our quick links to creatives pages for you and your team. [Link].
- Last week 31.2% of you opened the Wednesday email. That's a record. I just wanted to say thank you. Read last weeks if you missed it - "Respond to negative Amazon reviews".
THE LINKS
🙋 ➝ Get help managing Amazon Advertising
🎤 ➝ It's Always Day One Podcast - [Apple, Website]
💡 ➝ Amazon Creatives Facebook Group
💭 ➝ Follow on LinkedIn
📝 ➝ Subscribe to our newsletters