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  • About the Wednesday email

    What is the email?

  • Amazon Week 12

    27/03/23

    Week 12 - 2023

  • Do this with your Amazon storefront

    21/03/23

    Week 11 - 2023

  • FREE AUDIT
  • Top 500 Amazon Storefronts

    13/03/23

    Week 10 - 2023

  • This Amazon storefront got it right

    06/03/23

    Week 09 - 2023

  • Amazon Transparency Badge?

    27/02/23

    Week 08 - 2023

  • 20 A+ Examples Causing a Debate

    20/02/23

    Week 07 - 2023

  • 250k to 250m - 21 Simple lessons

    14/02/23

    Week 06 - 2023

  • 17 things we learned about Amazon last week

    07/02/23

  • 4 quick Amazon lessons

    07/02/23

  • 4 Amazon lessons from 1st February

    02/02/23

    George Barnett Reid

  • 5 things the team learned about Amazon ads in week 3

    01/02/23

  • Everything I learned last week about Amazon

    31/01/23

    Last week's feed

  • Everything we learned last week from some of my favourite Amazon creators

    28/01/23

    Last week's feed

  • Brand doesn't matter

    23/01/23

    30 lessons for you

  • I'm sorry, this one is big

    16/01/23

    36 Amazon Lessons

  • Week 02 (2023) - George's learnings

    15/01/23

    An ongoing feed of the best Amazon content, shared by my favourite creators.

  • 24 Amazon lessons

    09/01/23

    This news feed is your #1 2023 resource

  • Week 01 (2023) - George's Learnings

    08/01/23

    An ongoing feed of the best Amazon content, shared by my favourite creators.

  • Week 52 - George's Learnings

    31/12/22

    An ongoing feed of the best Amazon content, shared by my favourite creators.

  • Week 51 - George's Learnings

    25/12/22

    An ongoing feed of the best Amazon content, shared by my favourite creators.

  • Week 50 - George's Learnings

    19/12/22

    An ongoing feed of the best Amazon content, shared by my favourite creators.

  • Chrome extension for taking A+ screenshots

    19/12/22

    Chrome extension for taking A+ screenshots

  • Week 49 - George's Learnings

    12/12/22

    A feed of everything I learned last week, with 0 ads.

  • New A+ Tool

    12/12/22

    New A+ Tool

  • This is Different

    01/12/22

    This is Different

  • This is Different

    30/11/22

    Experiment

  • One of my favourite A+ designs

    16/11/22

    One of my favourite A+ designs

  • 16 Amazon Updates

    14/11/22

    16 Amazon Updates

  • Horrific Day for an Amazonian

    27/10/22

    Horrific Day for an Amazonian

  • Top 1000 A+ Designs

    22/10/22

    Top 1000 A+ designs

  • Another huge Amazon update email

    10/10/22

    The only way you can keep it, is by reading this...

  • 7 Bid management mistakes

    30/09/22

    7 bid management mistakes

  • Biggest amazon update I've ever shared

    23/09/22

    922 outdoor and 175 tools & home improvement design examples.

  • 400 Amazon Design Ideas

    09/09/22

    400 Amazon Design Ideas

  • Amazon Disgusts Me

    29/08/22

    Amazon Disgusts Me

  • Rank 16k to 216

    13/04/22

    Simple advertising success and PERCS?

  • Inflated Conversion Rates

    06/04/22

    Union, top CVR ads, Amazon negotation

  • Custom coded Amazon store?

    30/03/22

    Lego storefront a first

  • This Amazon Ad Strategy Failed

    16/02/22

    Amazon container deal, fb group benefits, amazon vs shopify

  • Agency vs In-house

    09/02/22

    Amazon pay rise, reviews ranking, booming ad business, roids

  • Can You Trust Amazon?

    02/02/22

    simple infographic, can you trust amazon,

  • Advanced Ads Manager

    19/01/22

    CPCs, small n lite, 52% sales increase strategy

  • AOV gotta be over $50 now?

    12/01/22

    30k to 1m, insane packaging, live streaming

  • Amazon Growth Opportunities

    05/01/22

    PickFu, educational packaging, A+, Amazon culture

  • 36% Sales Uplift

    22/12/21

    Nice A+, Amazon cheat, LTV, Unboxing

  • Amazon FTC Deception Claim

    15/12/21

    Google race, Italy fine, 3 vendor tips

  • Vendor to Seller Debate

    08/12/21

    storefronts, 3 design tips, 12 ppc learnings, NFTs

  • Black Friday Fail

    01/12/21

    FBA fee increase, sale strategy, top carrier

  • Page One Launch Strategy

    24/11/21

    SD strategies, brand metrics tool, ranking hack update

  • Best Amazon Advertising Software

    17/11/21

    Packaging inspo, recycling content, keyword suggestions...

  • Search find buy, dead?

    10/11/21

    china takeover, a+ examples, ads domination, image tags?

  • Two Packaging Ideas

    03/11/21

    vcpm inaccurate, amazon ppc funnel, mobile swiping

  • NTB on Amazon

    27/10/21

    New to brand data, store remarketing, $1bn Thrasio

  • Amazon Data Theft

    20/10/21

    Reuters report, Amazon rip off, brand followers, storefronts

  • Images With Faces Don't Work

    13/10/21

    CPC up, packaging redesign, human vs machine, fake reviews

  • Remarketing on Amazon

    06/10/21

    growth ops, blackhat reviews, email list idea

  • Shopify Beats Amazon

    29/09/21

    TikTok beats YouTube, Shopify beats Amazon, 0.4% acos

  • Amazon ROAS Based Bidding

    22/09/21

    Creative Services, Amazon in Ireland, Attribution Reports

  • 245k Views in 9-Seconds

    15/09/21

    High converting images, amazon posts, video in search

  • This Brand Will Do Well

    08/09/21

    Joe Rogan shout out, genius packaging, beat your vendor manager

  • Infographic Power

    01/09/21

    Great infographic, improving your content, email open rates

  • Amazon vs. Walmart - Department Stores

    25/08/21

    Amazon data reaches new levels with this move

  • Amazon aggregators will destroy your brand

    19/08/21

    My honest opinion on Amazon aggregators

  • 10 Content Secrets of 7-Figure Sellers

    18/08/21

    5-figure sellers don't understand this. They may know about them, but they don't understand them.

  • Coke is Bullying Pepsi

    11/08/21

    The best negative review ever? I think so. If people love you or your company, then they can accept

  • Amazon Q2 Secret Winner

    04/08/21

    Master Amazon A+. Combine this 20-minute video with the Amazon Creatives archive and you cannot fail with Amazon A+ content.

  • Learn From Apple on Amazon

    28/07/21

    Apple launched on Amazon Australia. Here is my full review. I look at their main images, A+ content, and storefronts.

  • Increase CTR on Amazon Advertising

    21/07/21

    Higher CTR on product targeting when using sponsored video ads. This is where we place a video on a competitor listing.

  • Amazon Global Crash and CPC Up

    14/07/21

    UK consumables CPC's are up 18.5%. Following recent data that showed a 46% increase since January, we thought we'd dig a little deeper.

  • Respond to Negative Amazon Reviews

    07/07/21

    Responding to negative reviews on Amazon is allowed. These babies can kill your ASIN before it's even got into second gear, which is why you want to

  • Images - The Unilever Way

    30/06/21

    91% of consumers want personalisation. Stating they are more likely to shop with brands that offer relevant recommendations.

  • Amazon TikTok Domination Prime Day

    23/06/21

    Amazon ranked the most valuable brand. According to Kantar BrandZ Amazon maintained its position, growing 64% to $684bn.

  • Will fake Amazon reviews ever die?

    16/06/21

    Five ways to get storefront traffic. Detail pages, sponsored brand ads, posts, live, and off-amazon traffic.

  • Earn an extra $10k with long-tail keywords on amazon

    09/06/21

    Is IOS15 going to kill email communication? Hippeas nail Amazon ads. Get A+ help. Main images crucial.

  • Amazon cost per click up 46% since January.

    02/06/21

    Older ad campaigns work better than new ones and the cost per click has increased.

  • Top 100 Amazon infographics

    26/05/21

    Struggling to get customer data? Here is another way to think about collecting it. Now let me tie it back to relevant activities like the rise in Amazon aggregators.

  • Why are Amazon helping Chinese sellers

    19/05/21

    Amazon retargeting is sensational, but you still need these two things.

  • Advertising costs killing off small sellers

    12/05/21

    Have you ever thought of creating a demand for your product before launching the product? Create a following for your product through blogging then build the product that your followers desire.

  • Amazon advertising up 70%

    05/05/21

    Get traffic, then launch a product. Build demand, then launch a product.

  • Time to email customers on Amazon

    28/04/21

    Amazon Australia ad business is tiny. Amazon launched in late 2017, its revenues were $17.4m.

  • Jeff reckons Amazon can be the best place to work. Fuck off.

    21/04/21

    Thanks to the 26% of you that opened last weeks email.

  • Is Tim Ferris looking for an Amazon software?

    14/04/21

    45 video examples of storefronts and A+ content. I challenge you not to view some of these and be inspired to change your content today.

  • The laziest email I’ve written to date

    06/04/21

    I’m campervanning this week, so I’ve not learned too much about Amazon to be honest. But I’ll take this opportunity to launch my new website: georges.blog

  • Scared of FBA aggregators?

    31/03/21

    There is no replacement to talking with customers. Julianna spoke about this on the pod recently and I wanted to reinforce again. Aiming for X number of genuine conversations with customers each month, no matter what your business, is going to help you become more successful.

  • Amazon influencers; 3000 examples; website pointers

    24/03/21

    Lego are so consistent. Check out the top search terms on Amazon over the last year.

  • 93.8% of the UK shop on Amazon

    16/03/21

    In 2020 internet retail sales grew immensely. From 20.8% of UK total retail sales at the beginning of the year to 31.9% by the end of the year. That’s five years growth, in one year.

  • I’m giving away all my Amazon ideas

    09/03/21

    Exceptional content examples you can copy. Engulf my greatest bits of Amazon content, all neatly organised and NOW FREE. Join the Amazon Creatives group now before I change my mind. Spend an hour devouring; infographics, lifestyle, storefront, A+, product shots, packaging, advertising, and much more.

  • Amazon put their foot in it with Hitler-like logo

    02/03/21

    Main images are getting bigger. I’ve been banging on recently how everything comes down to the main image [article], but they’ve just got even more important on Amazon. Now they’re all pumped up and enlarged, you better be damn sure yours look outstanding [example].

  • Brands should fear Amazon’s recent move

    24/02/21

    Amazon introduces “Built It”. Firstly, I think this is excellent for customers. But there is a dark side to this.

  • How do you have a threesome on Amazon?

    17/02/21

    What if you utilised reviews on your storefront? I mocked up an example here

  • A rhino pis*ing on a bird

    10/02/21

    Entertain me. Educate me. Inspire me. Delight me. The best marketing doesn’t feel like marketing. In this week episode of the podcast I talked with the founder of Wild deodorant. One of the biggest reasons they are booming right now is because they’re EDUCATING their audience on how their product works. Without this, all their customers could’ve had a negative experience on first use. But instead. They’re loving in and have a huge Facebook group community.

  • Jeff Bezos putting on his slippers

    03/02/21

    Jeff is stepping down. I could write some ramble about this but there is going to be ample literature on the topic. IMO you fall into 2 camps: shareholders or non-shareholders. Shareholders might wonder whether this means up or down. Non-shareholders, well it’s just business as usual.

  • Am I right about this Amazon pricing strategy?

    27/01/21

    Amazon’s delivery service is worth billions. With Amazon, it all starts with an operational base. You then move onto brand. Finally, you start advertising. I call this The Mountain Strategy. A strong strategy as a brand on Amazon, should ultimately copy what Amazon have been focusing on in the last 10 years. 2020 saw an unprecedented

  • Examples of how to be good at Amazon

    20/01/21

    75% of new Amazon sellers are from China. Sometimes you have to be honest with yourself, stay with me…do you deserve to be ranked on page 1? George, what the fuck are you talking about, how is this related to China? Well, my fury friends let me explain a little more here. Take you primary search terms, you should have roughly 3-5 of t

  • Invoke a fucking emotion with your storefront

    13/01/21

    Hippeas have a banging storefront [recording, direct link]. Remember the rule of thumb, “does it invoke an emotion?”.

  • Increase sales 108% after launching on Amazon

    06/01/21

    Why don’t we put QR codes on more of our items, it’s logical to help others discover them once they’ve, well, discovered them.

  • Thank You Email

    01/01/21

  • Safe Sender

    01/01/21

  • The best way you can drive brand awareness in the world today, and it’s free

    16/12/20

    1) Sponsored video ads are unbelievably good for brand awareness, as well as sales. You’re paying for clicks, on a 15-second video! Meaning, thousands of people can see your brand, with high purchase intent in your category, on a platform ripe for purchase, and you don’t need to pay a dime. When have you ever been able to get that??

  • The Biggest Success Factor on Amazon + Seasonal PPC Tips

    09/12/20

    Creating an Amazon ad campaign with just 1 keyword in it? Utter madness? Perhaps not. The theory boils down to being granular with your campaign structure, and also being well organised. My good friend Florian believes that chucking your top-performing/high-focus keywords into their own campaign allows you to: Set placement bid adjustments for each individual keyword; Have full control of your budgets on a granular level; Always have the performance data in mind when opening the advertising console (campaign data = keyword data)

  • What Receiving an Email from Jeff Bezos Feels Like

    01/12/20

    1) The former Director of Customer Experience at Amazon told me about receiving the dreaded question mark email from Jeff Bezos. Stefan Haney was this weeks podcast guest and what a belter it was. He’s the 3rd director I’ve had on, and recently I’ve been asking myself, “why the fuck do they want to come on the show”, because lets be honest he’s a veteran, and I look like some Amazon virgin – in the Michelle Obama notepad I borrowed from the Mrs, all I’ve got is, “because you’ve got a quintessentially British accent”.

  • Some depressing Amazon stats

    25/11/20

    YETI create, or curate (you decide), brilliant lifestyle images for their full product range. Why should you care?

  • 100 Examples of Great Amazon Content

    18/11/20

    100 examples of great content on Amazon.

  • The Top 1% of Creatives on Amazon

    10/11/20

    How consumable brands approach their strategy on Amazon is about to change significantly. This 30-minute episode of the podcast will blow your mind. Think: data, ltv, repeat purchases, customer journey, and bundling.

  • Burger King are Wankers

    04/11/20

    Re-designing your packaging can make a 55% change in your YoY sales. Well, it did for this beauty.

  • The Downside of Looking at Panty Liners in Public

    28/10/20

    People will judge you for looking at panty liners on your laptop in a coffee shop. But I was researching…

  • Why “Shop Local” on Amazon Must Exist

    21/10/20

    I introduced the idea of “Shop Local” on Amazon recently. With an aim to put money back in the pockets of local brands. See my full idea here

  • Prime Day is Shit for Amazonians

    14/10/20

    Prime Day is just a bit shit for Amazon employees. When I was there I was quite chilled out, but the Mrs has significantly eclipsed my position with her role within the company, and it’s bloody tough. I was up at 1am last night being “supportive”. They put a slog in around this period, so kudos to them.

  • 12-year Amazon Director Shares Insights

    07/10/20

    A conversion specialist should be your first hire for an Amazon business.

  • Is Zero-click Ordering the Future?

    30/09/20

    My most common question. “What’s the biggest threat to an Amazon business“, and this is the best answer I’ve had so far on the podcast.

  • Internal email shares date for Prime Day

    23/09/20

    My most common question. “What’s the biggest threat to an Amazon business“, and this is the best answer I’ve had so far on the podcast.

  • 146 Amazon private label brands

    16/09/20

    Many consultants share my opinion that “we’re just getting started” with Amazon. It is still DAY 1 and there are stacks of opportunity across all categories and all marketplaces. There’s continued demand from those with money looking to invest in or buy Amazon

  • Packaging is an extension of your brand

    09/09/20

    New podcast on listing optimisation. You can listen on iTunes or elsewhere. You can utilise packaging in your main product image to showcase particular USP’s of your product, as well as who it might be for. Cunningly placing a thumbnail overlay near your packaging stating “for X”, could give you that advantage over competitors and not put you at risk of infringing Amazon’s policies.

  • Germany the untapped goldmine

    02/09/20

    To become the biggest non-media seller in the UK you need to start in 2012 and invest in your tech from the get-go. This still applies today though. If you want to build sustainable growth, invest in your tech and data from day 1.

  • Here is what I learned this week about Amazon

    25/08/20

    1. Moving to a wine region for a month during Australian winter is an excellent idea. I never went to a wine tasting during British winter, yet I went to at least 6 last weekend.

  • Here is what I learned this week about Amazon (and other stuff)

    18/08/20

    Amazon are displaying brand stores inside the suggested searches when you start typing a keyword. Further reinforcing their push for brands on the marketplace. If you haven’t got your store yet and are eligible, quit being lazy it’s a few hour job to get some basic but solid up.

  • 80% ACOS isn’t bad

    11/08/20

    I should stop getting remedial massages. They honestly just kick the shit out of me then charge me $90 for it.

  • Podcast live

    05/08/20

    Advertising automation is only getting bigger. In my personal opinion, I struggle to see a prosperous future for advertising agencies on Amazon. I think AI and ML are going to become so good in the next 1-3 years many larger firms will be able to bring PPC management in-house. But ultimately, you’ll still need someone to tell the machine what to do, so there’s hope yet.

  • Here is what I learned about Amazon in the last 7-days:

    29/07/20

    Many believe Amazon is the biggest threat to an Amazon business right now. Traditionally because of their own brands, however, Andrew Shields, who appeared on the podcast this week, offered a fascinating alternative threat posed by Amazon that I’d overlooked.

  • Here is what I learned about Amazon in the last 7-days

    22/07/20

    It all comes down to your product. If you genuinely have a good product and you drive traffic to it, you’ll succeed. Occasionally I work on a 1-2-1 basis with brands. MTD we achieved $69k in revenue with one product, despite launching on the 30th June.

  • Back to basics

    14/07/20

    In the Amazon “expert” world it’s a little different. We all help each other and chat frequently. What’s great about this is we’re continuously learning. And can pass those learnings onto individuals, like you , to help you and your business.

  • Thanks for subscribing

    23/03/20

  • Click Confirmation - Dec 21

    08/12/19

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Become smarter about Amazon in just 5 minutes

What I've learned about Amazon over the last 7 days. 


The mountain of Amazon content grows every day.

As a brand owner, it's impossible to digest everything that's being created and shared whilst also trying to run your business.

My idea is to bridge this knowledge gap by filtering through the noise.

Condensing the bombardment of news and strategies into a manageable and entertaining email. 

You get a quick, informative, and valuable read.

Written in my voice.

Join these subscribers: Amazon, Ag Barr, Antler, Bic, Instant Brands, Fnatic, Lego, Henkel, Thrasio, Unilever, Salomon.

Subscribe here. Read below.


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