Video In search, I would recommend If you have access, you should be running it. The results will speak for themselves. It might be more expensive than you prefer. Like I typically don't see below a 20 or 30% a costs on video in search. It seems to have a price floor of in the U. S. Like a 90 cent cost per click where if you go below that, the amount of impressions drop off significantly. And if you're right above that, it let's say 94 cents. You're always gonna have a cost per click of 90 cents. So it seems like they said this is what it costs for us to run this this placement. Um, so if you have access to video in search, definitely give that a go. There's so much potential there, and I just see higher conversion rates higher, click through rates and, you know, get there before your competitors dio. Now, when it comes to all these other things that Amazon rolls out, I think I think that most people know the value of one. I mean, if you're scrolling through the detail page or ah CERP search engine results and you see a video in the middle of the page, it totally distracts you from all the other products. That is a powerful placement. All these other things that come out, I don't get as excited. I think that this video in search thing has a huge huger on Amazon, and that's my number one
Thanks,
George
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