The point is the volume of traffic and so, yeah, I would definitely mix the paid traffic sources. I would focus at the star on platform. Then I would certainly go out, I would certainly include Social Media. I would pick one though. One platform where you audience is the most vocal, the most present and the most kind of engaged. So, it could be Pinterest, certainly for Baby Visor brand, Pinterest will be perfectly suitable because the audience is affluent parents and mothers and Singletons. 100 k plus is the demographic for Pinterest believe it or not, it's hugely, hugely afterward audience. I think one of the thing you made a really good point about is understanding where your customer is. And I spoke to Destaney the other day at BetterAMS about, you know, the different ad types, and, there's so many things available and she made a very interesting point about a lot of people get kind of like headless chicken. They need to go do everything, then they're just running around and they haven't necessarily got budgets to everything. I think you make a great point there of if your people hang out on Pinterest, double down and nail Pinterest. I know Facebook is incredibly well targeted. I've never done ads on Pinterest, I've never even played with it at all. But if you know that hang out there and perhaps even got budget to spread across Facebook, Amazon, Pinterest and all the other platforms, do a very good job at one third party platform as well as doing a little bit there. I think in an ideal world we'd all have a monster budget and be able to do and target everything and do something everywhere. But in terms of the ad budget, you gotta think where I'm going to get the best ROI.
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