If you're in a position now and you're looking to hire someone for an Amazon brand, would you look to hire immediately for PPC Or would you be looking for another skill set to begin with in order to help someone ramp up quickly? Oh, that's a good question! I would go with a, yeah, I would go with a PPC guy, but you are If you are in charge of hiring and you know all the details regarding margin and Amazon SEO and all this, then you are capable of training your PPC guy and give them the Amazon doses that he needs to understand the Amazon PPC concept, right? So it could be to understand the interference within the Amazon universe.
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