at Amazon, it's always Day one. The reason that it's not day two, as quoted by Jeff is because Day two is Stasis, followed by a relevance followed by excruciating painful decline, followed by death from his April. I think that was 2017. It was one of the last all hands that I attended as a as an employee. Um, you know, if you if you get into the mindset that, like, yes, we finally made it, then that is a very dangerous place to be in the eyes of the Amazon leadership, because it means you aren't still striving to doom. Or and that's why it's always wanna Amazon. And the mentality of that is so strong and, you know, are the foray into Amazon's offline business is also an interesting way to think about that right, like Amazon isn't so arrogant to think that there's only one way that customers are ever going to shop. It's not obviously just going to be online. And so they're willing to invest in testing different formats, including you mentioned Amazon. Go. There's Amazon fresh grocery stores here in the Seattle area. There will be, I'm sure, other ways in which they test to see what resonates most with customers. Whether it's you know, an existing format or something entirely different, like Go. I think you'll continue to see that over time.
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