Yeah, so I've been selling in my current business or brand for about nine months. It would take, I had a few failed once before or fail break even once before. The reason why I didn't want to go on amazon is you're targeting a different type of customer. So when someone goes on amazon, at least from my understanding in Australia, people don't just browse on amazon, they're going to look for something and if they're looking for something they probably already know what it's worth. They know, you know they've done a bit of research and that's just not really a field that I felt I had an edge in. So my skill sets, marketing, I love copyrighting, I love facebook advertising, I like all the problem solving that come with that. Um Fiddling with creatives and just tinkering. Uh so that's why I looked at amazon and is thought maybe one day, I mean I hope to launch other brands, that's something I want to do, you get to out source of fulfillment. But yeah, so that's why I sort of looked at the two and thought no I don't think that's gonna leverage my skill set, George Reid: it's a solid answer. Like your way of looking at it. Like I'm strong at this, I'm not necessarily super strong yet in the early stages of running an e commerce business at getting the most phenomenal prices and you're still juggling a day job as well, right? So you're going well, I'm really good at creative and really good at creating a strong marketing, presents a strong brand. I'm gonna focus on that for the time being. And then I guess when it comes to looking at something like amazon, you go well now I've got a really strong, um, so supply chain set up, I can get much better prices. I can then approach amazon, Is that part of the process, sort of your thought process or you just thinking, you know, there's also more margin off amazon, I'm doing a good job there, I might as well just keep pumping that dream and not that my margins squeezed by the big amazon giant. William Husson: Yeah. And I mean, your competitors are looking at amazon as well. You know, if you're doing well on amazon, I think that given mind my understanding of this is nowhere near as much as yours or other people. So, but from my understanding is that if you're competing on that, people looking, if you start doing well, competitors going to enter the space much quicker and it's hard to build a mode. Um, you know, from my understanding with amazon, you know, again to collect the emails, so you can't do email marketing, your sort of relying on them using a QR code or something from the packaging and all this. It's hard to create an experience with the customer, one on one. You know, everything we sent, we put a note in saying, hey, thanks so much for supporting our small Australian business. We really appreciate it. Um let us know if you need anything and people really like that. People really feel like they're a part of it. Um and they're, they're part of the story. So it's, it's hard I think, to replicate that on amazon. And yeah, that's sort of my thought process behind why I'm sort of doing what I'm doing now, outsource of film and I'm looking at doing that at the moment. That's probably the best thing that I think about. Amazon F. B. A. Uh so yeah,
Thanks,
George
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