That's a great question. I would probably go straight out and bring in a PPC expert or someone who knew a little bit, I said a little bit, It helps you a lot these days, but I'll go with, I'll go with a modicum of knowledge. Let's use that word. I would want somebody who had a good baseline understanding of Amazon PPC reason why is because it's now getting tremendously complicated. There's a lot of different strings and levers you can pull, there's a lot of different elements in ways you can do it - Exact match, obviously Broad, Negative, there's obviously also the ability to go down to the product attribute level and you can then also go up within that to Sponsored Brands, Sponsored Products. You then also got DSP happening over here, so that whole universe is just kind of gone with the flow.
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