I think there was a couple of issues. I think the 1st 1 wass maybe a misunderstanding about the role Amazon was gonna play in their business. So when we would contact these companies on, But we would try and discuss where Amazon could could help make them a little bit more successful, very often. Kind of bristled a little bit, and they kind of got their backs up Thinking Bess, Amazon is the competition. Amazonas, the enemy. Amazon is where, um, people go when they don't want to buy from me, that they're gonna take our products and put us out of business. And they're going to do all of, you know, these kind of things. Whereas I think in reality wass the way I always saw Amazon on, But I would try and get people to see us is that it's simply a sales channel.
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