August 31,2020

When is it right to go to a different marketplace

Florian Nottorf

Related Podcasts

• Why building your brand is the most important thing in cut-throat competition
• Why you must pick, and master, 1 platform for driving social traffic to Amazon.
• Why you need to cut up your audience into segments and find specific influencers for each

Full Episode

Transcript

I do agree. I think just the other marketplaces bubbling up and I get lots of questions about, I'm sure you do as well on that kind of point. I always get Oh should we be looking at this. Should we be looking at this. And, typically, the people are seeing it haven't nailed one marketplace. And that's always, like shiny object syndrome and everyone has it, they are like, right, I need to be on Walmart now. Okay, I need to be going doing this now on. I'm like you still got pretty dreadful images over there. Still, your conversion rates aren't the best. You haven't built an email list just yet, but you're focusing now on the next thing. I think it's very easy for people to get distracted and brands get distracted of what's the next new thing? Because you want the early mover advantage and I get that. It's the same with a new marketplace, right? Amazon opens up Sweden. Everyone's like - Oh, we've got to get to Sweden. And you're like, Sure there's opportunities. But you're still you still haven't mastered Germany your home market. Like why even bothered about anything else

Thanks,
George