Yeah, that's a great question and we get it quite frequently, but I try to avoid answering this, you know, there's so many and I'm going to give you a very straightforward and transparent answer, I'll give you some of the things that I think are working best. Um but at the end of the day, I try to take my human decision making out of it, and this is why the way that we're combating, you know, what's going on within facebook advertising right now is creative and having a lot of it at all times. And how do we do that through seeing? So as you're hearing, we get 60 to 90 unique assets per month at a minimum from these influencer campaigns. And from that we can turn that into a variety of iterations, right? So like videos, 20 plus seconds, we'll start that video from three different timestamps. You know, the first three seconds of an ad is incredibly important that lends itself to different levels of performance. And so we provide the 60 to 90 ass is probably from At least 100, total assets iterations included to run his ads from that. We are plugging in all of it into the ad account. We launch if there's 100 pieces of content that we have at our disposal to launch as ads that we've got usage rights to. We're going to launch 10 new dynamic creative tests. If you're familiar with what those are, if not for any listeners, dynamic creative testing within ads is basically I'm able to launch 10 pieces of creative within one ad and facebook will allocate my budget towards whichever pieces of content it knows it will win best within the given audience that I'm targeting. And so I can set cost caps on this as well. And so cost caps basically is just saying, hey, I need to acquire a customer at $10 I'll set the $10 cost cap on this campaign behind these 10 pieces of creative that's within this dynamic creative test and it will not spend $10 behind any given piece of asset within their unless I'm going to win in a converted purchase at that rate. And so no money is being wasted. All 100 assets are being tested. All 100 assets are getting budget allocated behind that creative if facebook deems itself to win within this given audience that we're targeting. And if so it could spend this campaign begins to win and then we repurpose whichever content is the top form pieces of content into top performing dynamic creative tests at the prospecting level, the final and repurposing all the top performing piece of craven our retargeting efforts as well. And then we just do this on a month to month basis. That's how we're testing, optimizing and scaling our efforts at this time. And what you see the circle back to original question, which content are we seeing work best? Sometimes it's a static image. Sometimes it's an unboxing, Sometimes it's a use case video a testimonial. But the beautiful thing of this scene in campaign is a lot of it takes out the human decision making up. A which piece of video content shall we get from this influencer or this creative studio, Xu, like hey, a testimonial worked in the past, let's get You know, some more of that, which is methodical, it's great. But at the end of the day it's still limited. Like I'm getting 60-90 assets of everything you can think of under the sun testimonial. Use case unboxing static imagery, everything. And I'm going to test all of it and I'm gonna lean into the machine learning system of facebook to allocate budget behind what it knows what when within the audiences were targeting here and leaning on that in comparison to my own decision making. Because if I do the decision making, my human decision making, I'll probably miss an opportunity in scale here. But to lean on some data, video content typically outperform static imagery with influencers, I guess I can give you that at a minimum because that's definitely concrete
Thanks,
George
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