July 23,2020

What sort of content should you ask your influencers to create for your brand

Andrew Shield‪s‬

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Full Episode

Transcript

I had this idea kind of recently of - do you tell the influencer what to say? Or do you let the influencer dictate what your content should be when they're putting posts. I know that the Influencer marketing is becoming more common now, and they're like some people, brands are going, they are being very strict - Post this like this and then not necessarily giving the influencer, he would argue, understands their audience much better than the brand or new brand or yourself. Let them dictate what the content is. Would you be drawing on that premise and saying, Ok, well, this is not a content you think, which we're putting out. What sort of product do you think is gonna be tying in, like work on that product development really closely together. You can obviously go - this is what's working well based on some data I've got from tools and they're going - Well actually, I don't think that will work because I'm seeing this changing trend based on likes I'm getting. Would it be a collaboration in terms of the product development as well?

Thanks,
George